Hi, I’m Genevieve

And I believe you deserve to invest in yourself!

curly haired woman sitting on the beach

I am guessing you invest a lot of your time and energy in looking after others.

But do you ever focus on yourself too?

What do you want? What are your interests?

What is important to you? Do you have personal passions?

What would make you feel fulfilled?

I am a busy lass too. I am a wife to one, a mother of two, run a home, and work…

But I came back to myself – first via Minimalism, and then by beginning to get to know myself again.

I now know the importance of living according to my priorities, and discovered that one of my priorities, is me!

I believe in the power of simplicity to improve the quality of our lives.

I also believe that you deserve to create a great quality of life of your own.

And a part of that is doing something for you too.

What Do I Stand For?

I believe:

  • we can all choose to create our own simple and beautiful lives, using practical tools and some supporting philosophy.
  • in quality of life and that we play a directing role in creating this for ourselves.
  • in self-knowledge and personal identity and ongoing growth.
  • in the importance of investing in yourself too.

I have some simple rules by which I live:

My Story in brief

There was a time, not too long ago when my life was very different.

I was busy. I was happy. But I was also frustrated.

I knew that I had more to share. But I didn’t know what to do or how to do so.

I felt as if I were existing in a fog. I lacked clarity and direction.

I really needed some independence. I wanted to create something of my own, that mattered.

I needed to find myself again. I felt that I needed to unearth my identity again.

First I discovered Minimalism

Minimalist thinking spoke to me, and simplicity became my lifestyle mantra.

In considering how I wanted to live – I had started to consider my needs again.

By taking small consistent daily steps to make simple changes in my life, my life began to change.

Then I started a blog

I started to feel some personal independence. I felt inspired. I felt switched on again.

In focusing on my values and my interests, I felt my identity begin to emerge again.

I feel a renewed sense of hope and empowerment.

I feel I am being a better role model to my daughters.

Then I started to share my experiences

I have realised that there are real opportunities to do meaningful work around my unique life – in my own time, around my children’s needs, and from my own home.

Having started my own business, I am strengthening my identity and I am feeling more empowered.

I share my personal and business journey on my blog in the hope that it inspires those who may resonate with my story.


I frazzled women regain serenity through simple systems and self-focus.

I want you to start creating your own life of quality, simply.

I want to support you to shine the spotlight on yourself again, refresh your identity, and feel empowered.

I want you to experience hope and joy and life-changing personal growth.

What Can I Do for You?

I will share my journey and show you how to create your own simple beautiful lifestyle.

I will support you to regain clarity, find a direction, and live with a renewed sense of hope.

I promote simplicity and want to support you to get interested in life again, so you can show up for yourself, and for your loved ones!

I want to spread joy and hope and the simple good stuff of life.

So if you would like to take a step towards you

and start creating a lifestyle that fits well…